On this page you’ll find training videos, FAQ’s, and additional resources to help you interpret and understand your website’s Google Analytics.

How To Interpret Your Analytics

In this video, you’ll learn how to access your Google Analytics dashboard as well as how to interpret your custom Data Studio report we’ve created for you.

How To Setup Your Sitemap

In this video, we’ll walk you step-by-step on how to setup your website’s sitemap. A sitemap helps search engines find and crawl your website and can help expedite the process of ranking on search results.

FAQ's

What Are The Benefits of Google Analytics?

Google Analytics helps you track and understand the amount and type of traffic you are getting to your website. You can use this data to help improve your SEO strategy, decrease bounce rate, learn more about your website visitors such as who they are, where they are located, and what their online interests are, as well as cater to your target audience in your marketing strategies.

What Metrics Should I Be Focused On?

We've created a helpful video above to help you understand which metrics are most important to your business. You should always strive for a higher engagement rate as well as increasing your number of sessions and users year over year. Implementing an SEO strategy will help tremendously with these goals.

I Want To Implement Google Ads or Google Adwords.

Unfortunately we do not offer advice or help for these services. However if you wish to include Google Ads on your website you or your Ads Manager can provide the necessary code to your dedicated Website Designer who can apply it to your website.

How Do I Get My Business To Show Up On Google?

To show up in search results, you will need to implement an SEO strategy. To appear as a legitimate business when your company name is searched, you can setup your Google My Business HERE. Make sure you are logged into your company Gmail account, go to the Google My Business site, click Manage Now, then follow the prompts. It will require either a phone call or a mailed card in order to verify your business.

What is Google My Business?

Google My Business is a free tool that allows you to manage your online profile through Google Search and Maps. You can include business contact information, office hours, your website, company photos, receive reviews, and more. You can setup your Google My Business HERE.

How Do I Setup My Sitemap?

We have provided a quick video tutorial above for your convenience. You can easily set this up through Google Search Console. Make sure you are logged into your company Gmail account, go to the Search Console site, click Start Now, and select Sitemaps from the left-hand sidebar. Add your domain by clicking Add Property in the top left corner and include it in the URL Prefix option. Add a new Sitemap by adding the term, sitemap.xml, to the end of your domain and click Submit. This may take a few attempts, continue to submit until you see "Success".

Additional Free Resources

Learn More About Google My Business

Become A Google Analytics Pro

Ultimate Beginner's Guide to Google Analytics